December 23, 2003
Check that junk mail!
This is pretty amazing...
A Dutch jeweller mailed out 4000 envelopes of which 200 contained a real diamond and the rest of which contained cubic zirconia which is worthless (unless of course you're buying it from QVC UK).
It was, obviously, a promotion and the letter accompanying what he'd sent out asked the receiver to go into the shop and have it checked. If it was a real diamond they could keep it, free of charge.
Unfortunately for the jeweller most of his clients did what I suspect the vast majority of people do, including me (apart from the fact that I ensure everything with my name and address on it gets shredded). They threw the letter in the bin!
Only 35 customers turned up with their stones (zirconia or not). Oh dear! :)
This venture cost him €40,000 or $50,000 US. Oooooooppppssss.....
You can read the full story here.
uh OOps indeed... what was he thinking? That his advertising would be looked at while the rest thrown out? Doesn't he realize how overwhelmed people are with 'junk' mail and how most do toss it? Silly silly man.
Posted by: Desiree at December 23, 2003 2:04 PMoh, Garry, Merry Christmas!
Posted by: Desiree at December 23, 2003 2:05 PMAlthouuuughhhhhh.....
Getting into papers across the world, on the bbc etc. isn't a bad return at all for $50k.
Posted by: Keith at December 24, 2003 11:19 AM