April 15, 2003

The new Honda Advert.

If you haven't seen this advert yet it's well worth a look. The site is slow because of the sheer number of visitors at the moment though.

There's a good explanation of how it was done (including an explanation of how they get the tyres to roll uphill) on the Daily Telegraph website... 606 takes!!

I personally thought the majority of this advert was CGI'd when I first saw it. The fact that it was actually really done just makes it all the more amazing and jawdropping. This is absolutely a classic!

Posted by Garry at April 15, 2003 2:47 PM
Comments

I too thought a lot was done digitally... wow wow wow! Awesome! Thanks for sharing Garry!

Posted by: Desiree at April 18, 2003 4:38 PM